In May 2025, the UAE introduced new media regulations, marking a significant shift for social media influencers and content creators. The changes require these individuals to obtain a UAE business license before applying for a media license from the UAE Media Council. This is part of a broader effort to regulate and professionalize the growing digital media industry in the country.
Why Is This Important?
Previously, social media influencers and content creators only needed a media license from the UAE Media Council to operate legally. Now, however, the new law mandates that these influencers first secure a business license, a move that brings them under the same legal framework as other businesses. This requirement is part of a wider effort to ensure that all forms of digital media follow the same standards and regulations as traditional media.
The new law aims to create a safer, more trustworthy environment for digital content, addressing the need for accountability and transparency. By requiring influencers to have business licenses, the UAE is taking a more serious approach to regulating the industry, which has exploded in popularity and influence in recent years.
What Does It Mean for Influencers?
Under the new law, social media influencers and content creators will have to prove that their activities are legitimate business ventures. This could involve registering as a sole proprietor, setting up a company, or seeking other business structures depending on their needs.
Although this might seem like an extra step for influencers, the UAE business license brings a number of benefits. For one, it lends credibility to influencers and content creators, signaling to their audiences and sponsors that they are operating legally and responsibly. It also helps to eliminate the possibility of fraud or deceptive practices in the digital space.
A Financial Incentive
To help ease the transition, the UAE Media Council has waived licensing fees for influencers and content creators for the first three years. This is a welcome relief for many, as the cost of doing business in the UAE can be high. The three-year exemption provides a financial cushion, allowing influencers to adapt to the new regulations without the added pressure of immediate costs.
Maitha Al Suwaidi, the CEO of Strategy and Media Policies at the UAE Media Council, emphasized that the new licensing system was designed to protect audiences, build trust, and elevate the quality of online content. By implementing these measures, the UAE hopes to create a more responsible media environment that is aligned with both local values and international standards.
What Are the Penalties for Non-Compliance?
The penalties for not adhering to the new law can be severe. Influencers and content creators who violate the regulations could face fines up to Dh1 million, depending on the severity of the offense. These penalties are aimed at ensuring that content creators follow ethical practices and abide by the law.
The UAE Media Council has the authority to remove content or even delete entire social media accounts that violate these regulations. These rules are in place to protect the public from harmful or misleading content and to ensure that the digital space remains respectful and aligned with the country’s values.
What Is the Purpose Behind the Law?
The purpose of the new licensing requirement is to create a more transparent and accountable media ecosystem in the UAE. As social media influencers continue to play a pivotal role in shaping public opinion and consumer behavior, the government recognizes the need to regulate their activities more effectively. This will not only help protect consumers but also improve the overall quality of content in the digital space.
By requiring influencers to obtain a UAE business license, the government aims to create a level playing field for all content creators and ensure that they are operating in a manner that is both ethical and professional.
Final Words
The introduction of the new media law in the UAE is a significant step toward regulating the growing industry of social media influencers and content creators. By requiring a UAE business license, the government is taking steps to ensure that influencers operate legally and professionally, which benefits both creators and audiences.
With the added benefit of a three-year exemption from licensing fees, influencers have time to adjust to the new system. However, they must remain mindful of the penalties for non-compliance, which could be steep. The UAE Media Council’s focus on building trust, safeguarding the public, and enhancing content quality shows the country’s commitment to modernizing its media landscape and staying ahead in the digital world.
Need Help with the New Media Law?
If you’re a social media influencer in the UAE, make sure you’re compliant with the new regulations. Contact us today for expert guidance on obtaining your UAE business license and staying ahead of the changes!
